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The X10, the newest addition to the X Series, inherits the X100's design concept with its distinctive retro look but is even more compact with greater flexibility. The DNA of the X10 brings together the dedication to this design concept and the latest technological developments.

The X-Pro1 is the start of an all-new camera system for FujiFilm with a bespoke sensor, interchangeable fast primes and an all-metal construction. Despite the addition of pro level features, FujiFilm has stayed true to its philosophy of serious image quality in a small and fun package.

This compact 35mm f/1.4 lens for the Fujifilm X-Pro 1 gives you a 50mm equivalent ultrafast normal lens with uncompromising sharpness and dreamy bokeh.

This compact and lightweight 18mm f/2 pancake lens for the Fujifilm X-Pro 1 is the ideal choice for landscapes and wide-angle photos.

The X10, the newest addition to the X Series, inherits the X100's design concept with its distinctive retro look but is even more compact with greater flexibility. The DNA of the X10 brings together the dedication to this design concept and the latest technological developments.

Fall in love with photography all over again. Inspired by the beauty and form of classic cameras from the past, the FinePix X100 combines all the latest technical digital innovations in a beautiful, traditional chassis which oozes class and prestige.